Dashboard
Business overview across sales, marketing, brand and claims.
Pipeline
Office
Team
Period
Needs attention3
Events ROAS 1.3× · loss ratio up to 41.2% this month · MTD GWP 2.3% behind plan.
Sales leaderboard
Team snapshot
Premium performance
LiveActual £mPlan £m
Premium mix
Conversion funnel
LiveChannel performance
Month to date| Channel | Leads | Spend | CPL | ROAS |
|---|---|---|---|---|
| Google Ads | 412 | £18,400 | £44.66 | 3.8× |
| SEO · Organic | 286 | £6,200 | £21.68 | 9.1× |
| 154 | £9,800 | £63.64 | 2.4× | |
| 121 | £2,100 | £17.36 | 7.6× | |
| Referral | 98 | £1,200 | £12.24 | 11.2× |
| Events | 63 | £14,500 | £230.16 | 1.3× |
Loss ratio · 24 months
Target 45%Loss ratioTarget
Claims & service
Open claims47−6
Avg settlement£18,200−£900
Renewals · 90d184+22
First-contact resolution88%+3
Broker NPS+62+4
Pipeline by stage & office
Open opportunitiesShare of voice
Stale · 3hMentions · 30d 1,842
Industry news
Live feedRegulationBuilding Safety Regulator2h ago
Gateway 2 approval guidance updated for higher-risk buildings
MarketInsurance Times4h ago
Reinsurers reprice tall-building latent defects as capacity tightens
PolicyBuilding6h ago
Government reaffirms 1.5 million new homes target and planning reforms
LendingMortgage SolutionsYesterday
Major lender refreshes its new-build warranty acceptance criteria
RiskInsurance PostYesterday
Warranty providers urged to review historic remediation exposure
MarketHousing Today2 days ago
Regional housebuilders report rising reservations as rates ease
RegulationGov.uk2 days ago
Leasehold reform secondary legislation timetable confirmed
PolicyConstruction News3 days ago
Skills shortage flagged in the latest construction output figures
MarketInsurance Times4 days ago
A new MGA enters the structural warranty market
Topics tracked
Building Safety Act ▲
Remediation ▲
Reinsurance pricing ▲
1.5m homes ▲
RAAC ▼
Help to Build –
Leasehold reform ▲
NHBC –
Mention volume vs last week across UK trade and government sources.
Sources: Salesforce · Google Ads · Meta · Brandwatch · Claims system
Advantage Operations · v0.5 · Sample data